MAXIMISING YOUR PROPERTY’S VALUE: ELISHA'S TOP TIPS FROM BENTONS

As a valuer at Bentons, I know that one of the biggest concerns when selling your property is getting the right price. Achieving the best possible price is important—it puts you in a stronger position when buying your next home and helps secure a mortgage that works for you. The ‘best price’ is really about finding the most achievable price, one that a buyer is willing to pay. Here are my top tips to help you get your property in front of the right buyers who will pay its true value.
 

Choose the Right Estate Agent

It’s crucial to choose an estate agent you can trust, as they’ll be the ones finding your buyers and advising you on price. Take the time to research and find an agent who makes you feel confident. You want someone who’s not only positive but sincere—someone who can really persuade buyers. Speak to neighbours, friends, or family about the agents they’ve worked with. If they had a great experience, your buyers will likely feel the same. It’s also helpful to ask about how the agent plans to market your home and select buyers. At Bentons, we’re proud to be part of the Guild of Property Professionals, offering expert advice, local knowledge, and integrity to ensure you get the best possible results.
 

Consider Home Improvements

You don’t need to carry out big renovations to secure a top price, but it’s important that any improvements are done to a high standard. Any sub-par work can lower your property’s value and leave room for negotiation at a lower price. Think about your target buyers and adjust your space to suit their lifestyle. Small changes, like fresh paint or better lighting, can make a big difference.
 

Price Strategically

When setting the price for your property, do some research of your own and discuss your options with your estate agent. You want to be strategic with your pricing. It could mean setting a slightly higher price to leave room for negotiation, or pricing lower to encourage offers over the asking price. The right approach depends on the demand in your local market and the kind of buyers you’re targeting.
 

Highlight the Positives

Not every feature of your property will be a deal-breaker, but there will certainly be elements that appeal to the right buyer. Make a list of your property’s pros and cons and think about how to emphasise the positives. For instance, you could update your light fixtures to draw attention to a modern kitchen, or decorate a small room in neutral tones to make it feel like a bonus space instead of a challenge.
 

Communicate with Your Estate Agent

It’s important to share what you love about your property with your agent. Tell them about your wonderful neighbours, the local pub, or any nearby amenities that make your home special. Unless you mention these things, your agent may not know how to highlight them to potential buyers. And don’t forget to point out any recent changes you’ve made so they can showcase these updates during viewings.
 

Planning Permission

While extensive renovations might not always be realistic, getting planning permission for an extension or conversion can show off the potential of your property. Before making any decisions, chat with your estate agent to see if this would be appealing to your target buyers.
 

Get Feedback

After each viewing, we always ask for feedback. It’s a great way to identify any potential concerns and address them before they discourage future buyers. Even small tweaks could make a big difference in the buyer’s perception.
 

Contact Us

If you’re thinking of selling your home, don’t hesitate to get in touch with us at Bentons. As a multi-disciplined firm of Chartered Surveyors, property agents, and rural specialists, we offer a fresh, dynamic approach that’s tailored to your needs.